Competitive keyword analysis – sometimes called keyword gap analysis – is a process of identifying valuable keywords that your competitors rank highly for, which you don’t. … The keywords should be ones you could rank for, or could rank for better. Comparing two or more competitors often gives you a richer analysis.

What are Competitor Keywords? Competitor keywords are the keywords the companies you compete with are targeting to achieve search engine rankings. Keyword research uncovers the keywords that drive traffic to your competitors’ website. This gives you insight into their audience’s interests and helps you choose keywords.

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